Guide
A practical CEA advertising checklist for property agents
Before you run an ad, check these basics. This is a practical checklist, not legal advice, so always confirm the current rules with CEA.
Before the ad goes live
- Agent identification. Property ads should show the agent's name, CEA registration number and agency name. Check CEA's current wording.
- Accuracy. Prices, sizes, availability and features should be true and current. Remove or update ads when a listing changes.
- No misleading claims. Avoid guarantees, exaggerated results or comparisons you cannot prove.
- Photos and videos. Use only material you have the right to use, and make sure it shows the actual property.
- Testimonials and results. Use only real ones, with the person's permission, and say what the result covers.
- Agency rules. Your agency may have its own approval steps for ads and projects.
- Records. Keep a copy of each ad and its approval.
Where to check
The official source is the Council for Estate Agencies. Look for its advertising guidelines and practice circulars at cea.gov.sg.
How we handle it
We build the agent details into every creative we make and keep claims factual. See how we run Facebook and Instagram ads for agents.
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