PropertyGuru vs Facebook ads for property agents

The core difference

Portals such as PropertyGuru bring people who are already searching listings. Your own Facebook ads reach people who were not searching yet, with your own message and offer.

How they compare

• Intent: portal users are actively browsing. Facebook users are scrolling, so you create the interest.
• Competition: on a portal you sit next to many other agents. In your own campaign, you control the message.
• Ownership: your own campaign puts the enquiry in your WhatsApp and calendar, in your name.
• Control: portals set the format and pricing. With your own ads you choose the offer and the estates.
• Speed to start: portals are quick to start. A good campaign needs setup and a testing period.

Using both

Agents who want leads outside any portal often add their own campaign, so they are not dependent on a single source. Either way, speed of reply decides who gets the viewing. See why leads go quiet.

See how our Facebook and Instagram campaigns work.