ZenProp / Resources / What to Ask a Property Lead Generation Agency in Singapore
Guide

What to ask a property lead generation agency in Singapore

A short checklist to separate agencies that measure appointments from those that sell activity.

Ten questions

  1. Who owns the ad account and the data if we stop?
  2. Is ad spend separate from your fee, and is it paid straight to the platform?
  3. Who replies to each lead, how fast, and in whose voice?
  4. Do you report appointments and attended viewings, or only leads?
  5. What are the minimum term and notice period?
  6. Do you guarantee leads or sales? (Be careful of any guarantee.)
  7. How do you handle CEA and agency advertising rules?
  8. How do you handle consent and PDPA for follow-up messages?
  9. Can I see a real example with dates, scope and what was measured?
  10. What happens if the first campaign does not work?

Agency, freelancer or in-house?

  • Agency: a team and a process. Usually a higher fee, and quality varies by who is assigned.
  • Freelancer: flexible and often cheaper, but you rely on one person's availability.
  • In-house or DIY: full control and the lowest cash cost, but it takes your selling time.

How we answer

We do not publish prices, so we go through them on a free call. We do not guarantee sales, and we report appointments. See how we work or our lead generation overview.

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