WhatsApp follow-up for property leads in Singapore: a simple sequence
A short sequence that stays helpful, not pushy. Adapt the wording to your own voice.
The sequence
Day 0, within minutes. Thank them, mention what they enquired about, ask one question.
"Hi Sarah, thanks for your enquiry about the Tampines resale flats. Are you looking to buy or to sell?"
Day 1. Offer something useful rather than asking again.
"Quick tip: recent transactions in your block are a good guide. Want me to send you the last few?"
Day 3. Make the next step easy.
"Happy to answer questions on a 10-minute call. Would Thursday evening or Saturday morning suit you?"
Day 7. A polite last check, with an easy way out.
"I'll stop messaging after this. If timing is not right, just let me know and I'll leave it there."
Consent and rules, in plain terms
- Tell people on the form that you will message them on WhatsApp.
- Stop when someone asks you to. Keep a note of it.
- WhatsApp limits free-form replies after a customer has been quiet for a while, after which business messages generally need approved templates.
- For the legal detail on marketing messages to Singapore numbers, check the PDPC's guidance. This article is not legal advice.
Automating it
Our AI WhatsApp assistant follows a sequence like this on Day 1, 3 and 7, and hands the chat to you when a person is needed.
Tell us where to message you.
Thank you. You are on the list.
We will message you on WhatsApp shortly with a time for your free strategy call.