Why your property Facebook ads are not getting leads
Most failing ads have one of a few fixable problems. Work through this checklist in order.
A checklist
1. Is the ad actually delivering? Check for rejections, a paused ad set or a payment problem before changing anything else.
2. Is the offer clear? "Property agent in Singapore" is not an offer. A price check, a launch registration or a viewing slot is.
3. Is the audience right? Too narrow starves delivery. Too broad brings casual taps.
4. Is the creative tired? If the same ad has run for weeks and frequency is high, refresh it.
5. Is the form too easy or too hard? Very easy forms collect casual taps. Very long forms collect nothing.
6. Is tracking working? Without correct tracking you cannot tell which ad produced which appointment.
7. Is follow-up fast? Many "bad leads" are good leads that were answered too late. See why leads don't reply.
Judge on appointments
A campaign is not failing because cost per lead is high. Measure cost per appointment before you decide.
If you would rather hand it over, see our Meta ads service for agents.
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