An HDB seller conversation guide for property agents

Questions that open the conversation

• "Which estate and flat type is it?"
• "Are you thinking of selling this year, or just checking the market?"
• "Will you be buying another home, or moving elsewhere?"

Common replies and how to respond

"I'm just checking the price." That is fine. Offer recent transaction information and say you are happy to talk later.

"I already have an agent." Respect that. Thank them and leave the door open.

"Not ready yet." Ask when they expect to be, and keep in touch lightly. See the follow-up sequence.

What not to do

• Do not promise a price or a timeline you cannot guarantee.
• Do not pressure on the first message.
• Do not use another agent's listing details without permission.

Next

For where seller leads come from, read how agents get HDB seller leads, or see our HDB seller campaigns.