WhatsApp scripts for property agents in Singapore
Short messages you can copy, adapt and use today. Keep each one friendly and one question long.
First reply (within minutes)
Buyer: "Hi [Name], thanks for your enquiry about [project]. Are you looking to buy to live in or to invest?"
HDB seller: "Hi [Name], thanks for reaching out. Which estate and flat type is it, and are you thinking of selling this year?"
New launch: "Hi [Name], thanks for registering your interest in [project]. Which unit type are you considering?"
Qualify
"Thanks, that helps. Roughly when are you hoping to move, and do you have a budget range in mind?"
Book
"Shall we do a quick 10-minute call? I have [day/time] or [day/time]. Which suits you?"
Reminder
"Hi [Name], a quick reminder of our call tomorrow at [time]. Reply here if you need to change it."
Follow-up sequence
Day 1: "Quick tip: recent transactions in your area are a good guide. Want me to send you the latest few?"
Day 3: "Happy to answer questions on a short call. Would [time] suit you?"
Day 7: "I'll stop messaging after this. If timing is not right, just let me know and I'll leave it there."
Opt-out line
"If you would rather not hear from me, just reply STOP and I won't message again." Honour it every time.
Rules in plain terms
- Tell people on your form that you will message them on WhatsApp.
- Stop when asked.
- WhatsApp limits free-form replies after a customer has been quiet for a while, after which business messages generally need approved templates.
- Check PDPC guidance for marketing messages to Singapore numbers. This is not legal advice.
Prefer it automated? See our AI WhatsApp assistant, and the follow-up sequence guide.
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