ZenProp / Lead cost calculator
Free tool

Property lead cost calculator: cost per appointment.

Enter your ad spend and results to see what each lead, reply and appointment really costs. It runs in your browser and sends nothing.

Your numbers

Enter last month's figures.

Everything stays in your browser. Nothing is sent anywhere. Results use only the numbers you type, so they are your own estimate, not a benchmark.

Example values are placeholders. Replace them with your own. This tool gives an estimate only and does not predict results.

How to read the result

  • Cost per lead is the number most dashboards show. It says little on its own.
  • Cost per appointment is what you really pay to meet a person. Read why it matters.
  • The "what if" row shows how much a faster reply could change things, using your own reply and booking rates. See why leads go quiet.

Want the reply and booking handled for you? See our AI WhatsApp assistant. Track your own numbers with our free lead tracker.

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