Guide
How property agents market a new launch in Singapore
The window is short. Preparing early makes the difference between a list and a scramble.
When to start
Earlier is better, because registration-of-interest and warm-up need time to build a list. The exact timing depends on the project calendar, so check with your agency.
A simple timeline
- Before the preview: confirm what your agency and the developer allow, prepare your offer and set up a registration form.
- Preview and launch week: fresh creative, quick replies and showflat slots ready.
- After launch: follow up with people who are still deciding, and switch to remaining-unit messages while units are available.
Ideas that tend to work
- A clear reason to register (floor plan access, preview updates).
- Short videos about the location and the practical details.
- A fast, friendly WhatsApp reply that asks one question.
Keep ad claims accurate and include the agent details required. Use the CEA checklist. For how we run launch campaigns, see new launch property leads.
Related
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