New launch lead generation for Singapore property agents.
Build a buyer list before the preview, reply in seconds in launch week, and keep finding fresh buyers for the units still left after launch.
Built around the launch calendar.
Before the preview
Warm-up campaigns and registration-of-interest forms to build a list while attention is rising.
Preview and launch week
Fresh creative and faster follow-up, because response time matters most when demand is highest.
Qualification
The WhatsApp assistant asks about budget range, timeline and unit interest so you spend time on serious buyers.
After the launch
Follow-ups for buyers who did not decide yet, and remaining-unit campaigns while the project is still selling.
What you get
- Project-specific Facebook and Instagram campaigns
- Registration or enquiry form tied to your campaign
- Instant WhatsApp reply and qualification
- Calendar slots for previews and consultations
- Follow-ups on Day 1, 3 and 7
- Weekly review of what is working
Good to know
- Developers and agencies have their own rules for marketing a project. Tell us your agency and project, and we check before anything goes live.
- We do not guarantee leads or sales. Results depend on the project, the offer, the budget and how fast you follow up.
New launch campaigns work best with a fast reply. See how the AI WhatsApp follow-up works, how we run the ads, or the full lead generation overview.
The same campaign does three different jobs.
Short answer: to get buyer leads for a new launch, run Facebook and Instagram campaigns aimed at likely buyers, collect interest on a short form, reply on WhatsApp in seconds and book a preview or viewing slot. What changes is the job: before launch you build a list, in launch week you convert it, and after launch you find fresh buyers for the units still left.
Before launch: build the list
Registration-of-interest and preview-interest campaigns collect buyers while attention is rising. The assistant asks a few easy questions (budget range, unit type, timing) so you know who to call first. Confirm what your agency and the developer allow before anything goes live.
Launch week: reply first
Buyers enquire with several agents at once. A reply in seconds, with real preview or viewing slots from your calendar, is how you keep the conversation. People who are not ready are followed up over the coming weeks.
After launch: remaining units
Post-launch is a different problem. The buzz is over, so the campaign targets buyers who can still act, such as upgraders and investors, with a clear next step: a viewing for specific stacks or unit types still available. Claims about availability must be confirmed with your agency first.
Executive condo launches
The same structure applies, with the audience and message adjusted to EC eligibility. We confirm the fit for each project on the call rather than promising it up front.
Planning a launch? Read how agents market a new launch and the new launch campaign checklist. Check the rules in the CEA advertising checklist, see how a ZenProp enquiry works, or test your own reply speed with the free reply-speed check.
What we track for each launch: enquiries, qualified buyers (replied and said what they want), appointments (accepted a time) and attended viewings, reported separately. Results vary by project, market and budget and are not guaranteed.
Registrations, previews and showflat appointments.
Before the preview
Registration-of-interest forms and warm-up campaigns build a list while attention is rising. Confirm what your agency and the developer allow before anything goes live.
EC and condo launches
Executive condo and condo launches follow the same preparation: audience, creative, qualification and a booked next step. We confirm the fit for each project.
Planning timing? Read how agents market a new launch. For the follow-up side, see AI WhatsApp follow-up.
What a new launch video ad can look like.
A 40-second vertical video built for Facebook and Instagram: the project, the location, the walk to the MRT, and a clear next step. We make the video and run it as part of the campaign.
This is a sample made by ZenProp to show the format. It uses artist's impressions and is not a client result. Agent and agency details are added to real ads before they run.
Before you book.
How early should I start before a launch?
Earlier is better because registration and warm-up campaigns need time to build a list. We recommend a timeline on the strategy call once we know the project and its dates.
Can I run ads for a project my agency has not approved?
No. Check your agency's and the developer's marketing rules first. Tell us the project and agency and we will work within them.
What does it cost?
Your ad budget goes to Meta and our fee is separate. The right budget depends on the project and how much volume you want, so we go through it on the call.
What happens after the launch weekend?
We keep following up with interested buyers and can switch to remaining-unit campaigns while the project is still selling.
Do you guarantee a number of leads?
No. Results vary by project, offer, budget and follow-through, and we will tell you honestly what we expect.
Will the leads be exclusive to me?
Leads come through your own campaign into your own WhatsApp and calendar. We explain the set-up on the call.
What is the difference between pre-launch and post-launch marketing?
Pre-launch builds a list of interested buyers before the preview. Post-launch finds new buyers for the units still available after launch, with a different message and a viewing as the next step.
How do I get buyer leads for a new condo launch?
Run Facebook and Instagram campaigns aimed at likely buyers, collect interest on a short form, reply on WhatsApp in seconds and book a preview or viewing. Check your agency's and the developer's rules before advertising.
Can I market remaining units after launch?
Yes, as long as your agency and the developer allow it and you can confirm what is still available. The campaign moves from registrations to viewings for specific unit types.
Do you run executive condo campaigns?
Executive condo launches follow the same approach as condos. We confirm the audience and fit for each project on the call.
Can you help with showflat appointments?
Yes. The assistant offers real slots from your calendar and sends reminders. We do not promise attendance numbers.
Tell us where to message you.
Thank you. You are on the list.
We will message you on WhatsApp shortly with a time for your free strategy call.