Guide
A new launch campaign checklist for property agents in Singapore
Tick these off before you spend a dollar. Each one prevents a common failure.
Before you build
- Confirm what your agency and the developer allow in marketing.
- Decide the one offer: registration of interest, floor plan access or preview updates.
- Check your ad details follow the CEA checklist.
Set up
- A short form: name, WhatsApp number and one qualifying question.
- A consent line saying you will message on WhatsApp. See PDPA basics.
- Tracking that records a lead only when the form is truly submitted.
Creative
- One clear message per ad: the project, the location, the next step.
- Two or three variants, so you can see what works.
- A refresh plan for when frequency rises.
Reply and follow-up
- A reply ready within minutes. Use the scripts or an assistant.
- Showflat or call slots in your calendar.
- Day 1, 3 and 7 follow-ups.
Measure
Count replies, appointments and attended viewings, not only leads. Use the calculator. For the full picture, read how agents market a new launch.
Related
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