Guide
Social media and video for property agents in Singapore
Views are not enquiries. Here is how to post things that lead to a conversation.
What to post
- Answers. One short answer to a common question (selling timeline, MOP, how a launch works).
- Process. What happens after someone enquires, in plain words.
- Local knowledge. A neighbourhood, a block or an upcoming launch, kept factual.
- You. A face and a voice people can recognise.
Turning videos into enquiries
- End every video with one clear next step, such as a WhatsApp message.
- Reply to comments and messages quickly.
- Keep a short list of questions you ask, so conversations become appointments. See qualify in three messages.
Instagram clients
Clients from Instagram usually come from steady, useful posting and quick replies, not a single viral post. Keep property ads accurate and include the details Singapore property advertising calls for. See the CEA checklist.
Paid video
Video also works as ad creative. See a sample new launch video ad, and how we run Facebook and Instagram ads.
Related
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